Monday, March 29, 2010

Going GaGa for Shaya & Perry


Are you from Shaya’s side or Perry’s side?

Neither one? Don’t worry; most of the people who have “attended” this wedding still couldn’t pick the bride or groom out of a crowd. But one thing’s for sure: we can all sing their names.

For those who have not used the Internet or email in the past week, Shaya and Perry are the Hassidic couple whose wedding entrance, captured on video (embedded below), has become an overnight viral sensation across the online Jewish world. The video, and the remarkable reaction to it, offers a fascinating window on the Jewish community and the way that technology and culture interact within it to shape and be shaped by one another.

The clip, featuring a Hassidic wedding band playing what the poster entitles “L.G. Fanfare” was uploaded to YouTube on March 17th and quickly spread through blogs, email and Facebook posts. In the little over a week that it’s been online — while the infamous chosson and kallah (bride and groom) had barely made it past sheva brachos (the seven days of ritual celebration following a traditional Jewish wedding) — the video has been seen nearly 40,000 times, making Shaya and Perry, arguably, the Hassidic answer to Jill and Kevin and the Thriller folks.

If you're not among those 40,000, here's the object of all the fuss:






















JewBrain Tinier

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